Frequently asked questions about our digital agency services.
Optimize for user experience: A good page layout should prioritize user experience by making it easy for users to navigate your website and find the information they need. This not only improves user satisfaction but also signals to search engines that your website is relevant and useful to users.
Google has said for years that the most important single factor to them is high-quality content. Now more than ever, they have the ability.
Links are important for SEO and make up the majority of "off-site SEO," also known as "off-page SEO." Internal and external link characteristics can have a significant impact on how well a website ranks in search engine results in pages.
The cost of PPC varies widely. While an advertiser can cap their budget to ensure that the campaign doesn’t exceed desired spend, the optimal budget relies on multiple factors. These can include the size of the geographical reach of the campaign and, most importantly, the nature of the industry being advertised. More than anything else, the industry dictates how much each click is likely to cost.
Link building is important because links are one of the major ranking factors of search engines. Search engines such as Google look at the quantity of high-quality inbound links to a webpage when they crawl. The higher quality links a webpage has, the better it will rank.
Search Engine Optimization is the method of improving the volume and quality of traffic to your website through organic search engine results. SEO includes a lot of tasks and should focus on more valuable traffic.
SEO is of two types On-page and Off-page:
- On-page SEO is improving your website structure according to search engine guidelines.
- Off-page SEO is building links and improving your website presence on the internet in a relevant niche to your business.
If the content of a page makes someone talk, it symbolizes authority, credibility, and/or trustworthiness. Thus, links on pages are like votes of trust, credibility, and authority. The more links a page gets, the more votes they are acquiring, which can enhance its ranking on search engines.
Content marketing is the strategic marketing approach of creating and sharing valuable, appropriate, and regular content to attract and gain a clearly defined audience – intending to drive successful customer action.
In short, rather than pitching your products or services, you are presenting information that makes your prospect more intelligent. The nature of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable knowledge to customers, they eventually reward us with their business and loyalty.